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Research papers

How can qualitative research help to seek and evaluate new ideas

The group decided to focus on the idea of seeking new product ideas as it was felt that concerning concept evaluation there is already a lot of experience, evidence and discussion. Every position and person in the company may generate new ideas....

Catalogue: Seminar 1979: New Product Development
Author: Bernhard Roos
October 1, 1979
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Citation

Roos, B. (1979a, October 01). How can qualitative research help to seek and evaluate new ideas. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-can-qualitative-research-help-to-seek-and-evaluate-new-ideas


Research papers

Retail introduction of new products

During the last decades, the producers' power in relation to the distributors has been weakened, and a further shift in the balance of power between the two can be foreseen. An interesting problem is therefore what producers can do to improve their...

Catalogue: Seminar 1979: New Product Development
Author: Jerker Nilsson
October 1, 1979
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Citation

Nilsson, J. (1979a, October 01). Retail introduction of new products. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/retail-introduction-of-new-products


Research papers

The innovation process in consumer electronics

The innovation process in the consumer durables sector has a number of specific characteristics. This paper highlights a number of aspects of new product developments as far as consumer electronics are concerned. First, a number of general market...

Catalogue: Seminar 1979: New Product Development
Author: Mario van Hamersveld
Company: Philips International
October 1, 1979
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Citation

van Hamersveld, M. (1979a, October 01). The innovation process in consumer electronics. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-innovation-process-in-consumer-electronics


Research papers

Current attitudes to development

Unilever is a multinational in every sense of the word, operating in 75 countries, employing over 300,000 people. In 1978 Unilever's sales to third parties reached £9,842 million worldwide. It is the 12th largest commercial concern in the world,...

Catalogue: Seminar 1979: New Product Development
Author: Hugh R. Darby
Company: Unilever
October 1, 1979
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Citation

Darby, H. R. (1979a, October 01). Current attitudes to development. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/current-attitudes-to-development


Research papers

Summing up and conclusions

In the eighties new product development will remain high on the list of priorities for all companies. Since the responsibility for new product development lies in the hands of company management, their overall goals and the strategies to achieve...

Catalogue: Seminar 1979: New Product Development
Author: Richard Smit
Company: Nielsen
October 1, 1979
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Citation

Smit, R. (1979a, October 01). Summing up and conclusions. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/summing-up-and-conclusions


Research papers

Test marketing and simulation

The key elements to measure in a test market are: - awareness; - penetration; - repeat buying rate; - distribution. The repeat buying rate being most essential: - Standard (full-size) test markets will survive, but in a different role. It will be an...

Catalogue: Seminar 1979: New Product Development
Author: J. Ben F. Morel
October 1, 1979
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Citation

Morel, J. F. (1979a, October 01). Test marketing and simulation. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/test-marketing-and-simulation